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Industrial inkjet printing differs from graphic applications in that industrial printing is a sub-process of manufacturing. In other words, it is integrated into an existing manufacturing process - a kind of product component. The printing adds information and properties, refines, increases the quality and functionality and thus the value of the product. The decoration is therefore part of the final product.


As a non-contact printing process suitable for industrial use, inkjet is suitable for an amazing variety of applications on rigid and flexible materials. These include stainless steel, sheet metal, plastic, wood, glass, cardboard and ceramics in almost any shape and size. UV-curable, aqueous and special inks can be used to print not only on paper and film, but also on all kinds of objects.

Inkjet printing technologies thus offer great potential for future growth in industrial decoration processes. Shorter delivery times, serialisation, counterfeit protection or the possibility to directly print three-dimensional objects with high quality are only a few of the great advantages and also important unique selling points that digital printing has to offer in the industrial sector. All this leads to an increased implementation of digital printing in converging analogue markets.

​​​​​​​Hybrid solutions from Zeller+Gmelin with primers and topcoats have proven their worth over the years. High-quality printing of complex shapes is now also possible. The newly introduced digital printing inks have been developed for industrial printing applications on flat and three-dimensional forms, e.g. on glass, plastic, metal and wood.


  • Glass decoration
  • Coding + Marking
  • Coatings + Adhesives
  • Direct-to-Shape (Moulding)
  • Digital Embellishment